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Product Marketer

Clera

Location
Berlin
Type
Full Time
Full Time

Job Description

About the Role

We're a seed-stage enterprise AI platform startup based in Berlin, building software that helps organisations securely adopt and integrate generative AI across their entire operations. Our platform is model-agnostic, security-first, and deployed by companies ranging from mid-market to large enterprise — primarily in Europe.

We're looking for a Product Marketer who sits at the intersection of product and market: someone who turns frequent product releases into sharp positioning, compelling stories, and sales-ready materials. This is a central role that shapes how customers and prospects understand our capabilities as both the product and the category evolve.

This is an on-site role in Berlin, Germany. Visa sponsorship is not available.

What You'll Do

  • Own go-to-market plans for every meaningful product release and execute them across the right channels.

  • Turn product releases into compelling narratives that explain clearly why new features matter to buyers.

  • Develop and maintain positioning that differentiates the product for different buyer personas and markets (e.g. enterprise IT leaders vs. AI leads).

  • Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.

  • Work directly with customers, support tickets, and sales calls to surface and translate user value into marketing and sales assets.

  • Enable sales and customer success with messaging frameworks, collateral, and ready answers to difficult product questions.

  • Help define category positioning for enterprise AI as the market and product evolve.

  • Participate in product reviews to understand what is being built and why.

  • Appear on camera and participate in public-facing demos or presentations as needed.

What We're Looking For

Must-haves:

  • 3+ years of product marketing experience, specifically delivering go-to-market for software features or products.

  • Proven track record owning end-to-end GTM — from planning through execution across channels — with measurable impact.

  • Ability to explain technical products simply and accessibly to non-technical audiences.

  • Excellent, clear writing skills — clarity over cleverness, every time.

  • Habit of working with customers to surface value and translate it into marketing and sales assets.

  • Bias to own problems end-to-end without waiting for a brief.

  • Collaborative, kind approach to cross-functional teammates and customer-facing stakeholders.

Nice to have:

  • Regular use of AI tools for research, drafting, and synthesis as part of your workflow.

  • Experience targeting or selling into German enterprise IT markets (including the Mittelstand).

  • Background in B2B enterprise marketing, sales enablement, or category creation.

  • Comfort participating in product reviews and engaging with engineering or design teams.

Location & Work Arrangement

This role is based on-site in Berlin, Germany. We're a small, collaborative team and value in-person work. Visa sponsorship is not available — candidates must already have the right to work in Germany.

About the Company

We're a ~20-person startup founded in Berlin in 2023, backed by well-known institutional investors at the seed stage. Our platform gives enterprises compliant, flexible access to AI chat, workflows, and custom agents — hosted in Europe, deployable on-premise or in the cloud, and integrated with the tools organisations already use. We work with companies across a range of industries and sizes, with a strong footprint in European enterprise markets.

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AI Match Score
94%
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